Posts Tagged: illustration

2010 Miller Lite Vortex Bottle Paint Scheme

2010 Miller Lite Vortex Bottle Paint Scheme

May 27, 2010
Miller Lite is putting a “twist” on the No. 2 paint scheme for the 2010 All Star Race and Coca-Cola 600. Miller Lite recently introduced it’s Vortex bottle featuring innovative grooves encompassing the inside neck of the bottle which allow the great tasting beer to twist and flow right as it spirals out of the container. To help promote the Vortex bottle marketing campaign, Kurt Busch and the “Blue Deuce” team will be racing a special paint scheme for 2 weekends in Charlotte beginning with the All Star Race where Kurt captured the pole position. The No. 2 Penske owned stock car design features the Vortex bottle lying horizontally on both rear quarter panels pouring into a pilsner glass. The design captures the freshness and satisfaction one expects when they reach for an ice cold Miller Lite. Follow Kurt Busch, Steve Addington and the rest of the Miller Lite team as they prepare to take the No. 2 car to Victory Lane at Charlotte Motor Speedway.
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Miller Lite Vortex Bottle stock car

“Kurt’s Million Dollar Ride”
Kurt Busch won the Sprint All-Star Race at Charlotte Motor Speedway, winning over $1 million dollars, driving the Speedtech designed No. 2 Miller Lite Vortex Dodge Charger to victory lane. This was Kurt Busch first All-Star race win.

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Miller Lite 2010 Paint Scheme

Miller Lite 2010 Paint Scheme

January 12, 2010
Miller Lite, long time sponsor of the No. 2 Penske Racing stock car, is gearing up for another successful season in the NASCAR Sprint Cup Series. For 2010, Speedtech worked with Miller Lite to develop an exciting new paint scheme that uses agressive styling and Miller Lite’s core colors. Draped in Miller’s traditional blue and gold tones this design aims to promote the Miller Lite brand more effectively. Most people  identify with Miller Lite’s enticing golden beer texture so that imagery was utilized as a design element within the striping. Follow Kurt Busch and the No. 2 this season and watch for special promotional paint schemes throught the year.
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XtremeplaX

XtremeplaX

November 17th, 2009

Xtreme plaX is the “NEW” professional way for the NASCAR
fans and “RVers” to display and show their support for their favorite sport and driver.

Each full color plaque is made in the USA using 1/4 inch ABS material for rugged durability and coated with U/V inhibitors to provide years of satisfactory enjoyment. The patented “Frame-Rite” framing system allows for easy and safe mounting of licensed plaques to either side of RV and camper exterior ladders.

Two options of mounting systems are being offered:

1) RV’s and campers with our “patented” ladder mounted frame system.

2) Suction cup system allows for popular windshield and glass mounting (perfect for any vehicle including trucks, cars and even home or office display!)

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The client approached Speedtech requesting a new logo identity for their XtremeplaX product line. After completing the logo, we created the look and feel for the NASCAR licensed plaques. We modeled each plaque piece using 3D and produced high resolution renderings for packaging and website usage.

We re-created everything down to the smallest detail. 3D provided us the ability to show multiple angles making it simple to swap out different plaque graphics.

Speedtech recreated both the frame version for RV’s and the window suction-cup mount. We also illustrated how it could attach to a RV ladder-forwards or backwards.


Check it out at www.xtremeplax.com

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